Ecommerce for Beginners

starting an ecommerce sitePlanning Your Store

Many small businesses make the mistake of creating an ecommerce website with no real planning so they can start selling as quickly as possible.

It’s important to understand what your customers want before building your website.

What Makes a Good Ecommerce Website?

The best ecommerce sites are simple to use and allow visitors to easily find what they want and pay for it with no hassle.

As an ecommerce website owner you need to make sure you know what your customers want.

Many small businesses contact a web development company who help them through the technical process of creating an ecommerce website.

Now that ecommerce has been around for such a long time, there is no longer the need for retailers to be tied to an expensive web development company. Ecommerce shopping cart providers such as Big Commerce offer completely hosted shopping cart solutions along with support. Whether you are starting an online floral shop or a London taxi insurance services website, this guide will help you.

Read the Ecommerce Cart Software page to find out which are the best shopping carts.

Design

Amazon and Ebay are two of the most popular ecommerce shopping websites on the … Read the rest

Choosing the Best Wireless Speakers: Bluetooth vs. AirPlay

When it comes to wireless speakers, there are two major categories in the market. It’s either a speaker falls under AirPlay or Bluetooth technology, and they come in various shapes and prices. It seems that audio companies have mass-produced these speakers. So, it’s no surprise if we can find portable models at $100 as well as massive smartphone docks which are commonly priced at $800.

Although they vary in features and sound quality, some wireless speakers are better than others.Some people have their own opinion regarding which type of speaker is better. But we all know that there are various factors to consider before we can conclude the quality and worth of a particular wireless speaker. That is what good speaker selection is all about. It’s not just about the technology it uses; you must also consider the audio hardware it has and how well it connects/pairs with other mobile devices.

What Exactly is Airplay?

Airplay is exclusively for Apple products like iPhone, iPod, iPad and Mac computers. It’s actually a wireless audio feature that allows users to stream their iTunes libraries. It can stream music to multiple speakers in a particular location, and it will also send information on … Read the rest

Increase Visitors to Your Website Using Google Shopping

Google Shopping is a price comparison website that is unique as products that are added to this search engine will often show up in the Google search results, making it an excellent free way to get hundreds or thousands of extra visitors to your website.

A good ecommerce website must use this service to be able to compete.

Why you should use Google Shopping

It’s completely free and easy to set up, providing that your ecommerce software already has a price comparison module built in. Your products will show up in Google search results, allowing large amounts of potential customers to see the products you offer.

The mind of a potential buyer and how they will use Google Shopping

Unless a buyer already knows the exact brand and product name they want to buy, such as “Nike Air Training Shoes”, it’s very likely that they will search using phrases such as “mens red shoes size 12”. Emoji Island is a good example of website doing SEO right.

As an ecommerce website owner you want to be sure that for searches like this your product shows up. The issue is that you can’t just add in lots of keywords into a … Read the rest

Big Commerce Ecommerce Cart Software

what is bigcommerceBig Commerce is the hosted version of Interspire Shopping Cart which is well known and is an easy to use system.

In previous years it was the responsibility of the business owner to host the shopping cart themselves which meant that they needed a web developer or web development company to support their website.

This was often expensive and smaller stores needed to save up to be able to start a website.
Companies such as Yahoo created Yahoo Stores which is an ecommerce hosted solution and other companies started to follow.

Interspire Shopping Cart is now known is Big Commerce, a completely hosted ecommerce shopping cart solution. At the time of writing they have over 20,000 customers!

An live example of their software can be seen on Californian Percussion

Hosted Shopping Cart Solution

A hosted solution is also known as SaaS (Software as a Service) which means that rather than selling you a software package, a company will sell you a subscription to the service they offer. This normally means that you get much better support as the software is constantly being updated. With BigCommerce you also get free updates for life so you never have to pay any more … Read the rest

4 Tips For Choosing a Web Design Company

Editor’s Note: This is a guest post by Jack Mapletone. The views expressed in this article do not necessarily represent the views of the E-lapis team. If you would like to contribute a post for us, check the requirements here.

choosing a web design agencyWith the influx of people and companies posing as web designers, choosing a web design company can be a challenging affair…especially if you are not an internet guru. Unfortunately, many people realize they gave the job to the wrong person after harm is done. Here are 4 tips to follow to avoid frustration with the web designer you choose.

1. Have an approximate cost in mind

The cost of a web design varies with content, number of pages and extra services required. Before approaching different designers, research on the approximate cost of your type of site. This will help you shortlist design companies that will offer you value for money and not exploit you.

The price of a website ranges from free to $35,000. If you only need a website for freelance blogging, you may opt for a free website and only pay for hosting. If the website is for business , for example a Dallas heating and air Read the rest